The Best Way to Advertise for My Daycare Business

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Promote the daycare by advertising the daily activities of the day.
Promote the daycare by advertising the daily activities of the day. (Image: Jupiterimages/Goodshoot/Getty Images)

There are many ways to promote a daycare because of the constant changing needs of daycare centers and parents. School-age children may require summer-only childcare, while infants and toddlers will need year-round care. Use personal resources, such as family, friends and current clients, before moving on to public advertising, and always highlight the best features of your daycare in advertising, such as competitive rates, structured days, preschool lessons and healthy snacks.

Things You'll Need

  • Yard signs
  • Car signs
  • Business cards
  • Pamphlets

Start with the least expensive advertising technique by spreading the news of a daycare though word-of-mouth. Personal referrals and one-on-one interaction with potential clients is the quickest way to advertise the business.

Send an email to everyone you know and tell them about the daycare you are advertising. Highlight common areas such as competitive rates and low parent-to-teacher ratios. Provide an incentive of $25 per person for every referral that starts the daycare and remains at the daycare for a specified amount of time.

Post an ad on free advertising websites and list basic daycare information. Never list the daycare address or phone number on a website and always have potential customers respond to an anonymous email which the site will provide. There may be a large amount of spam mail to filter through.

Call every church and school in your area and ask to be put on the child-care registry list. Churches and schools may keep a daycare list on file for church residents or district parents who are looking for a reputable daycare. Both places may need your license number before publishing information.

Place an ad in the local newspaper. Rates for newspapers vary from state to state and depend on running time.

Tips & Warnings

  • Always schedule daycare visits when another adult is present for safety concerns.
  • Put together a welcome folder for each potential client.
  • Ask for the previous daycare information so the daycare owner can research potential clients.

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