Attracting viewers to watch you webcam involves a lot of personal marketing on your end. You must spread the word about your webcam and the site that it is on through all possible avenues. Facebook, Twitter, LinkedIn and even YouTube. You need to generate that nebulous thing referred to as "buzz." By getting people to talk about your webcam on their own to their friend, you will be able to grow your webcam audience exponentially.
Things You'll Need
- Facebook account
- Twitter account
Tweet all your new videos so the webcam page ranks higher in Google and to tell others when you record. At first this will just inform your current watchers, but it is a good habit to get into. If new watchers see that you tweet constantly, they will watch your show, because they know you are more likely to interact with the audience. If someone else tweets about your video, then respond as soon as possible to take advantage of the current attention. You are the brand that needs to be promoted; the webcam is just a medium you work through so promote yourself in every possible way.
Post links to your webcam on your Facebook page, both personal links, and your company's Facebook page, if it has one. Facebook has become as parallel Internet in its own right, so you need to spend perhaps half your marketing time on it alone. Respond to any message sent to you about anything, not just the webcam. Again, you need to promote yourself to get people to watch a webcam of you. If your webcam videos deal with professional matters, then promote the website on your LinkedIn profile as well.
Post trailers of your work on YouTube to encourage individuals to go see your webcam. Produce one-off video productions just for YouTube to help spread word of your skills. Think of YouTube as a television channel for your ads and your webcam as the movie theater. You need to get the word out about your webcam to get them to come.
Use the right keywords when describing your video on these marketing channels. It will depend on your specific area of expertise, but Google adwords has a keyword tool that can show you what words to emphasize. Be careful to not overuse the words, as it will turn off visitors if they feel you are just trying to game their Google searches.
- Photo Credit webcam image by RÃ©gis Verger from Fotolia.com
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