A successful telemarketing campaign can increase leads for your home improvement sales team or even create immediate sales over the telephone. However, the telephone marketing business can be challenging because of continued advancements in home telephone screening technology. People can use caller ID and other screening features to avoid talking to telemarketers. Also, the federal government's national Do Not Call Registry registry allows people to avoid telemarketers. You can still create telemarketing lists through other methods.
Train and develop a telemarketing staff. Create scripts and sales techniques suitable for telemarketing sales. The telemarketer should quickly identify herself and the purpose of the call. The purpose should be to offer the customer a great deal on home improvement services. Low "teaser" pricing should be used early in the call to attract the customer's attention. For example, the representative might offer a special low-price painting service for new customers.
Gather a list of people to call. The most effective list may come through referrals from professionals in related fields. For example, a real estate agent might pass along names of customers looking for home improvement services, or a former customer might provide you with leads. This sort of list building isn't suitable for a big, high-volume telemarketing business, but can yield good results for a small business.
Purchase a list from an agency if you are looking to create a major telemarketing effort. Some companies are in the business of supplying telemarketing lists to home improvement companies. The companies say they can supply you with the working phone numbers of people fitting your customer profile. That means the people live in your service area and are likely to be open to purchasing home improvement services. Get referrals for agencies offering lists by networking with other business owners in your industry.
Begin calling potential customers using your telemarketing list.