How to Perform a SWOT Analysis on Verizon Wireless

Verizon Wireless is publicly traded, making a SWOT analysis less difficult.
Verizon Wireless is publicly traded, making a SWOT analysis less difficult. (Image: Cell phone image by Elzbieta Sekowska from

In a SWOT analysis, you gather data to analyze a company's strengths, weaknesses, opportunities and risks. The researcher can gather data in a categorized way, making the analysis easier and more straightforward. Because Verizon Wireless is a publicly traded company, enough information is known to quickly create a SWOT analysis.

Create four quadrants, on your computer or a sheet of paper. These will be used for each of the four categories of Verizon Wireless SWOT analysis.

Analyze the strengths of Verizon Wireless for the first quadrant. Note all the company's strengths that come to mind, listing items such as branding, strategic planning, unique products, patents and any other items that would be considered a strength.

List all of Verizon Wireless' known weaknesses in the second quadrant. Items that should be considered include market saturation, noncontracted partnerships, nonpatented products that are easily duplicated by competitors, cell phone coverage restrictions and pricing options.

Denote the company's opportunities, which is the third quadrant. Verizon Wireless has many new products and innovative ideas that are being developed. These and any other opportunities for growth should be listed under this quadrant.

Examine the company's risks, and place them in the fourth quadrant. Every company has inherent risks and Verizon Wireless is no different. List all known current risks, such as current and potential legal action or court cases and any potential risk based on the cell phone industry.

Evaluate the results. Analyze each quadrant individually and then review the company as a whole. This will provide an overall assessment of Verizon Wireless.

Tips & Warnings

  • When performing any SWOT analysis, it's best to use software programs or templates that help you set up the four quadrants.
  • Performing a SWOT analysis is time-intensive. To accurately report items in each quadrant, time must be spent researching each area specifically.

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