How to Set up a Public Speaking Tour

Speaking tours can be world wide.
Speaking tours can be world wide. (Image: WORLD VIEW image by brelsbil from

Speaking tours can prove to be demanding and rigorous endeavors. There is a great deal of travel involved, and this can consist of cross country and/or worldwide engagements. Presenters are given the opportunity to work with a variety of different people and professionals. However, all these factors can be emotionally and physically draining. With all the obstacles considered, public speaking tours provide speakers with a platform to influence large groups of people. These tours can be fruitful by causing change in people's lives.

Things You'll Need

  • Engagement letter
  • Follow-up letter

Clarify your purpose and objectives. What do you hope to achieve? Speaking tours can be utilized for campaigning and/or organizational objectives such as increasing market awareness. For example, if a speaker's presentation appeals to a specific sector of business or community, this can result in the forming of strategic alliances with various organizations. Public speaking tours can also serve the purpose of community outreach and fundraising.

Public speakers present on large stages.
Public speakers present on large stages. (Image: Outdoor Theater Stage in Sunny Florida image by pelvee from

Determine your target audience. Many organizations are seeking public speakers. For example, local chambers of commerce, trade unions and rotary clubs welcome public speaking engagements. Universities and community colleges also entertain public speakers.

Speaking tours can be held at stadiums.
Speaking tours can be held at stadiums. (Image: stadium image by Yuriy Rozanov from

Draft an outline of your media strategy. This portion of your plan includes the main points that will be conveyed to the media. It concentrates on the media outlets you will be targeting and the materials needed to execute your plan. For example, your media target can consist of politicians, women or the general public. The media message must be customized towards your target media audience. Conversely, your tour materials might be comprised of media packages that include speaking agendas and press releases.

Speaking tours costs money.
Speaking tours costs money. (Image: money money image by Valentin Mosichev from

Send out engagement letters to organizations. Engagement letters consist of the outline of the program and the purpose of the tour. It also specifies the length of the tour and any scheduled media interviews. Most importantly, engagement letters entail the payment amount, travel arrangements and an expense budget.

Send thank you letters to organizations.
Send thank you letters to organizations. (Image: envelope image by Peter Baxter from

Confirm the tour. Send follow-up letters thanking the organizations that booked you, and attach an autobiography of yourself, including your photograph. Also, provide the organizations with additional contact numbers, email addresses and other pertinent information. Be sure to include the contact information of anyone who is assisting you with the coordination of the tour. Revisiting the specifics of the engagement minimizes confusion and relieves stress.

Outline your media strategy.
Outline your media strategy. (Image: executive business strategy image by bluefern from

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