How to Generate Company Names
One of the most important elements of your business is often one of the most overlooked by new business owners and entrepreneurs. You can spend lots of money working out the perfect slogan, developing your website, and creating a great advertising campaign, but in the end one thing will come to represent your company more than anything else -- the name. Creating a great name is key to developing your brand strategy and consumer awareness.
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Instructions
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Brainstorm. This is one of the easiest ways in which to generate a new company name. Sit down with your principle investors and write down any names that come to mind, then pare down the list at the end of the meeting. One person's idea might lead to another person coming up with a better name.
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Outsource. There are plenty of companies that specialize in branding and awareness campaigns, and often can be employed to create a name for your new company. These services are not inexpensive.
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Use an online name generator. If you want a name but can't of one on your own or do not want to pay for one, try using an online name generator. While you might not find the name you actually will use, you might get an idea that eventually will lead to a name.
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Look at your competition and think about what works about their names. Write these elements down, then try to craft a name that is unique, but still possesses the most successful qualities of your competitors.
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