How to Expand My Cleaning Business

Consider additional services for your cleaning business.

If you have a cleaning business, you already know that it takes a lot of hard work and dedication to be successful. There is a great deal of competition in this business niche, and successful business owners must always stay one step ahead of the competition. Expanding your business into new market niches is one way to do so and help your business grow.

Instructions

1. Offer your existing customers a free week of cleaning in return for referring a new customer who signs a contract with your firm.

2. Consider expanding your list of services beyond cleaning. For instance, you could offer house sitting services while clients are away, or offer to do laundry as well as cleaning. Most homeowners have a list of household chores they would rather not do, and they might be happy to let your company take over those tasks.

3. Contact local businesses about their cleaning needs. Many businesses use cleaning services to keep their offices neat. Expanding into the business market gives you an entirely new universe of customers to serve.

4. Advertise your services in local business publications as another way to get the attention of potential business clients. Attending trade shows is an additional way of increasing the visibility of your cleaning business and making contacts who could lead to new sales and new business.

References

• Entrepreneur Magazine: Sales and Marketing