How to Promote Green Products
As of 2010, the word "green" is no longer just a color, but a term referring to an entire movement based on using and wasting less to help the environment. Green products could refer to recyclable items and items made from recycled materials, biodegradability, reduced carbon emissions and items made from renewable resources. If you are promoting green products, it is important to understand the science behind them and the benefits they will have on the environment when presenting them to potential buyers.
Other People Are Reading
Instructions
-
-
1
Know your facts and statistics. If you want to promote your green product, you need to know vital statistics about the environment off the top of your head. If you want to convince people to reduce emissions or waste by using your product, give them some current facts about what waste and emissions are doing to the planet. Having these facts and figures handy will make your argument more valid.
-
2
Lay out the benefits. What is the point of purchasing your green product? Does it reduce waste? Does it conserve energy? Outline the overall objective of your green product to explain to buyers why using it is better for the environment. Give them specific facts about how your product reduces waste, saves energy or conserves resources. You should also go into detail about the global impact these small actions have on pollution and air quality, water, natural resources, fossil fuels, rainforests and wildlife.
-
-
3
Create an infographic. As of 2010, infographics have become a hot design trend for visually displaying information. An inforgraphic uses a combination of text, charts, visual graphics and layout to explain the many facets of just about any subject. Create an infographic that includes information such as your products' features, how they are green and statistics about issues related to your product. You will be able to use this to present your product to clients.
-
4
Use social media. Create accounts on popular social network and micro-blogging websites and use them to promote your product. Create fan pages for your product that include photos, features and information - you could also upload your infographic. Post regular updates about your products and green issues in general to establish a following.
-
5
Contact popular green blogs to see if they would be interested in featuring your products. Popular environmental blogs have huge readership and reach millions of people each day. Prepare a brief fact sheet about your product explaining its design, features and environmental benefits. Send your fact sheet with a cover letter to popular environmental blogs asking them to write about how your green product benefits the environment.
-
1
References
Resources
- Photo Credit recycle earth image by feisty from Fotolia.com
