How to Make My Website Available for Advertisers
Building and hosting a website is a quick way to advertise your business, network with friends or discuss issues that are important to you. Regardless of the purpose of your website, you may be interested in allowing it to help pay for itself. With luck, it will even bring in a little extra income. The income your website makes will be affected by the types of advertisements you add to it. One of the more popular and easy to install forms of advertisement is the onsite ad.
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Instructions
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Determine the type of ad combination you want on your page and the space you have available in which to insert advertising. Website Advertising suggests there are two forms of onsite advertising: the button ad and the pop-up ad. Button ads refer to advertisements that are built into a square or rectangular area. Users simply have to click anywhere within this area to be taken to the advertiser's website. If you have a "click-thru" agreement with the advertiser, you earn money every time someone clicks in this space. Banner ads, which are typically much wider than they are tall, are considered to be a form of button ad. These types of ads need dedicated space within the area of your page. Pop-up ads, on the other hand, don't take up any space on your page at all unless the user hovers over specific words within your content area that may relate to that product or service. For this reason, these types of ads are becoming increasingly popular, but may cause some user irritation.
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Enter into advertising agreements with companies that specialize in products or services that mesh with the content of your site (See Resources). It seems common sense, but this step is important because the people who visit your site have already expressed an interest in the things you discuss. By ensuring that the ads that appear on your site appeal to the kind of person likely to visit your site, you are more likely to get click-thru and eventual sales. Entering an advertising agreement for many companies has become very simple. Visit the site, fill out a simple agreement form and receive a segment of HTML code.
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Copy and paste the HTML code you are provided into the appropriate area of your web page to insert the advertisement or to dedicate the space. Some companies such as Google AdSense will use this space to rotate different advertisements, which helps to keep your page fresh and increases the possibility that repeat visitors to your site will click on your links more than once.
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Promote your site everywhere you can. It goes without saying that before you can earn any income from visitors clicking or even just viewing the advertisements on your page, they must first know about your page and be intrigued enough to visit. Yaro Starak of Entrepreneur Journey illustrates how he started out trying to find more targeted advertising for his niche-specific site by writing to various dealers and websites that also functioned within his niche. In attempting to find advertising, his letters proved to be effective marketing as these companies helped bring more traffic to his page.
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Tips & Warnings
Carefully plan the layout of your page so the content you are trying to provide does not become overwhelmed by the advertising you are permitting in your space. It is important to remember that people come to your page generally for information first.
Don't expect your site to begin making money overnight. Income from advertising on websites is generally low and requires a great many viewers to begin making a significant contribution to the bottom line. The more regular visitors you have to your site, the greater your income potential.
References
Resources
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