How to Start a Coupon Magazine
Coupon magazines provide value to consumers. They are not tossed away with junk mail. Instead they are saved and often used repeatedly. This provides a recipe for successful business advertising. You can start a coupon magazine to market your own business. You can also sell ads in the magazine to provide an advertising opportunity for other businesses. Over time, with consistent effort, the coupon magazine itself may begin to generate a measurable income.
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Instructions
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Make sample coupons. Spend time looking at coupons in your local newspaper to get ideas about layouts. Providing a sample to prospective advertisers will be necessary to your marketing presentation. Create the sample using a word processing program on your computer. You do not need to make a full book, just a few pages will do.
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Set your advertising rates. Evaluate your estimated expenses for production. Find out what local competitors are charging for a similar advertising service. Ensure that your fee will cover your expenses and in time lead to a profit.
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Select your planned delivery method for your coupon magazine. You may choose to mail the magazines and need to purchase a mailing list. You could also decide to deliver the magazines door to door in a selected area or provide them to local merchants to display and distribute.
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Contact local businesses. Set appointments to market your coupon magazine advertising service. Share with them the benefits of your service, your distribution plan and advertising rate. Consider marketing your service to a products and services related to a specific niche such as parents of young children or new community residence. Selecting a niche will provide you stronger marketing power.
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Collect payment and ad information from your advertisers. Verify the information before beginning production. Design the ads using a word processing program. Always provide a proof to advertisers and make changes or corrections as needed prior to printing your magazine.
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Print your first magazine. Distribute the magazine as planned and begin planning your second edition.
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Tips & Warnings
Contact your local Chamber of Commerce and offer your coupon magazine for distribution to new residence.
Build an online coupon magazine website as an additional service for your advertisers and for consumers. Market the website in your print magazine.
