How to Make a Business Vision Statement
A company's vision statement includes the "resounding words that spell out the glorious purpose of your company in stirring language," explains Entrepreneur.com. The business plan contains the details and ultimate goals of your company. Create your vision statement prior to developing the plan to establish the business. The business vision statement is the selling point of your business to investors and it is what keeps employees motivated.
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Instructions
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Reflect upon how the ultimate goals of your company affect the community at large. Perhaps you provide a safe environment for children via an in-home day care or provide quality products that lead to a better quality of life for senior citizens.
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"Establish four to six core values from which the organization would like to operate. Consider values of customers, shareholders, employees and the community," recommends the Free Management Library. Determine how these values merge with the benefits of your products and services.
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Write a summary of your value statements and commitment to delivering these values in a formal statement of no more than four sentences. The statement should be specific to your company, but reflect a broad awareness of the impact your business has on its employees, customers and investors.
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Seek feedback from employees if you are an established business. Obtaining input from staff members, who understand the culture of your company and the expectations of customers, helps present a logical, relevant vision statement inclusive of the entire company's ideals.
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Tips & Warnings
Use simple vocabulary for your vision statements. Keep your sentences short, clear and descriptive.
Avoid being too generic in your vision statement. A company's vision should include industry-specific terminology.
References
Resources
- Photo Credit vision image by dinostock from Fotolia.com
