When displaying candles, soaps and lotions in a store, you want to offer an arrangement that is both visually pleasing and makes it easy for customers to find the products they desire. Displays can be as simple as lining items up on a shelf, but you could also group items in baskets or bins, or offer an interactive display giving hands-on access to the entire product line.
Place items on shelves. Organize all products in lines on a shelf, making it possible to put out as much product as will fit in a small space. This will work best with candles and lotions that are made to sit on a counter or flat surface.
Place items in baskets. Putting items in baskets makes it difficult for shoppers to see what is at the bottom, so try not to mix and match products in the same basket. This display works great with smaller candles and soaps, because a lot of product can be placed in a small basket and then put on a shelf or display case on the floor.
Create gift sets and baskets. Shoppers like to buy items in complete sets, so if you put items together in baskets, bags or other decorative containers and offer a slight discount, product may sell faster than if individually placed on a shelf. Gift sets also look nice on a shelf, and are big sellers during all major holiday seasons.
Organize product by categories. There are many ways candles, soaps and lotions can be organized on shelves or in bins. In addition to putting all of the same product type together on a shelf or area of a store, try putting all of the same scents together. Organizing items by color, creating a rainbow along the store’s wall, can also be effective.
Other options are to group items, either in baskets or on shelves, by complementary colors and scents. Pick a few scents or colors that work well with each other and group them together. This will give shoppers an idea of what their favorite item would go with.
Offer hands-on opportunities. Set aside a portion of the store to give guests a chance to touch, smell and burn the products selling in the store. Offer guests a chance to play with a different scent each day. A sink or bowl of water in this area would be a good idea, so shoppers can try out the soaps or wash off the lotion, should they decide they do not like it.