No matter what line of business you're in, clients want to know your company appreciates their patronage. A simple "Thank you" is an inexpensive way for a business to express gratitude to its customers. It can go a long way with a client and can lead to future sales, referrals and long-term business relationships. Thanking clients for their business shows that your company values a client not only before the sale, but after the sale, too.
Tell the client, "Thank you," and say it with feeling. Make your verbal "thank you" personal by addressing the client by name and specifically mentioning what you are thanking him for.
Write a personal thank you note. This can include writing "Thank you" on an invoice or receipt, or sending a personal, handwritten thank you card after a purchase or service. Address the note to the individual client, rather than the client's organizationk, and mention the purchase your client made in the note.
Offer discounts for frequent customers by providing a coupon for use on their next purchase. Or, create an incentive program, offering customers a discounted item or free gift after a certain amount of purchases, such as "Purchase five widgets and receive the sixth one free." Coupons and punch-card programs encourage loyalty and provides an incentive for the customer to make her next purchase at your business.
Send a gift as a token of your appreciation. A gift can include an item with your company's company logo, a food basket, stationary and calendars. Using your company's insignia on an item can double as a thank you gift and as a marketing token for your business.
Mail holiday thank you cards to frequent customers during the winter holidays. The holiday cards should be non-denominational and with a generic winter holiday theme, as not to offend anyone's religious beliefs. A simple, handwritten "Thank you for your business" note inside the card will suffice.