How to Improve Stakeholder Communication

Save

An executive cannot afford to stutter in front of the press, fail to answer sensitive questions and create a perception of a cover-up. Poor stakeholder communication can derail projects and damage an entire company. Stakeholders are any “group or individual who can affect, or is affected by, the achievement of a corporation’s purpose,” according to the International Development Research Center. Improve communication, reputation, management and success by engaging and winning the trust of stakeholders through open dialogue.

  • Identify the most important stakeholders: your customers, investors, suppliers, employees and members of your community. Find out their importance and influence, what networks they belong to, if they wear multiple hats and what the relationships between the groups are by conducting market research.

  • Create an open door policy to discover information and facilitate sharing. Invite comments and questions, send out surveys or hold focus groups to determine their needs and define the issues that matter most to them. Gather and update contact information on your stakeholders, too.

  • Interact with stakeholders using appropriate communication channels. If they have a preference for email, use email to contact them. Train key spokespeople on how to deal with the media when answering questions on sensitive issues. Be prepared.

  • Address stakeholder needs and issues in your communications to them. Respond thoughtfully and honestly. Acknowledge significant problems, clarify and interpret any issues that may arise to reduce potential conflict.

  • Provide a consistent message that "constantly refers to corporate ethics and values," according to PR-inside. Reinforce your reputation and your brand in the minds of stakeholders through this messaging.

  • Benchmark best practices as a business strategy for communication improvement. Study what the best in the industry are doing to communicate with their stakeholders by looking at corporate websites, news stories, and research articles. See what your competitors are doing, too.

  • Establish an internal benchmark against which successful stakeholder communication will be measured such as creating an event that is attended by a specific number stakeholders. Plan future stakeholder communications using these benchmarks as a control mechanism.

References

  • Photo Credit businessmen talking by phone image by Artsem Martysiuk from Fotolia.com
Promoted By Zergnet

Comments

Resources

You May Also Like

  • Effective Communication With Stakeholders

    The broad definition of a “stakeholder” is anyone in a position to affect or be affected by the actions of a group...

  • How to Improve Communication Between Departments

    Departments in a business or organization often do not communicate well for a number of reasons, including physical separation and because the...

  • Stakeholder Ethics

    A shareholder is a common example of a company stakeholder, but many other people and groups have interests in businesses. The interests...

  • What Is a Primary Stakeholder?

    A stakeholder is any individual or entity that has a stake in the success of a business or organization. Primary stakeholders have...

  • Theories of Internal Communication

    Internal communication is a process where information is distributed to stakeholders whose welfare depends on the company's success. These stakeholders not only...

Related Searches

Check It Out

Are You Really Getting A Deal From Discount Stores?

M
Is DIY in your DNA? Become part of our maker community.
Submit Your Work!