How to Resell Marketing Rights

Resell marketing rights online.

Reselling marketing rights has become increasingly popular as online selling opportunities have grown. Acquiring resell rights simply means that the seller has purchased not only an item but the rights to sell that item. In the case of online selling, ebooks in particular---and some types of software in general---have proved to be a great niche market for resell rights. What's more, those who work in the field of resale have the ability to work from home with minimal upfront capital and greater control over product and inventory.

Things You'll Need

• Product with resale rights (i.e., ebooks, software, etc.)
• Marketing platform, such as a website

Instructions

1. Locate a product with resale rights that you want to sell. Ebooks are among the most popular products because they often come with resale rights packages. Software is also an option, although resell rights might prove more difficult to acquire. Research carefully before making a commitment, and never overorder the product until you are sure you can sell it.

2. Decide if you plan to acquire normal resell rights or master resell rights. Normal resell rights enable you to resell the items that you purchase for a predetermined price (or at least with a predetermined maximum price). Master resell rights, on the other hand, give you the full right to transfer the resell rights to your customers. This means that you can sell the customer an item or items and he can then resell it.

3. Choose a marketing platform for your resell business. Websites are probably the most common resell platforms, although some business owners prefer to use platforms such as eBay or Half.com for marketing and selling the products.

4. Choose a pricing strategy for the items you're reselling. Most ebooks range from $1 to about $5, depending on whether or not you have master resell rights, so spend some time reviewing other ebooks for sale to see how much you want to charge.

5. Create online advertising to draw customers to your marketing platform. Whether you have a website or an eBay business, you can still set up online advertising. Linking to a service such as Google AdSense allows business owners to establish ad links in the sidebar of Google searches. This means that anytime someone does a search for ebooks, your ad will show up.

6. Label the ebooks clearly on your marketing platform and make sure to provide plenty of detail about what is available. Being as open as possible with your customers will help you to create a solid reputation---particularly on a site such as eBay---and will ensure repeat business.

Tips & Warnings

• Beware of online businesses claiming to provide you with information about how to start a resale business with resell rights. These businesses are selling information that may or may not be useful, but you will not find out until you have paid them for whatever package they are selling.

• For ebooks, websites such as The ebook Directory function as distributors for items with available resell rights, and you can select and download them directly from the site. Additionally, websites like Bookswealth.com provide the best of both worlds: making available ebooks with master resell rights, while also offering free information about getting started in this type of business.

References

• Resell Rights Professional
• Query Cat: Resell Marketing
• Reprint Rights Marketing