How to Get Free Real Estate Leads
When you are working as a real estate agent, getting leads is a crucial part of your job. An agent without sales leads is an agent without money since agents commonly work on a majority or 100 percent commission basis. Paying for leads will further cut into any profits, so any strategy that will allow you to get leads for free is optimal.
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Things You'll Need
- Business cards
- Real estate website (host, domain and template)
- Blog account
Instructions
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Post your own personal website online to get free real estate leads. In the Internet age, this is one of the most effective ways to connect with both new and previous customers. Use a real estate website template for simplicity--see "Resources" for an example of a service and sample templates. Include a full biography for yourself, a flattering photo and a link to your current and recently sold listings. Provide a "Contact" page where leads can email or call you for more information. This will help you create a stream of free leads to your business.
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Contribute your expert opinion and advice on real estate related forums---preferably ones in your area. Place information about your real estate business and website in the signature area of your postings. Check for a "Services" or similar area where real estate agents can post advertisements. See "Resources" for an example of a regional real estate message board, then find one close to you. Join social networking websites as well, including Facebook and Twitter, to post comments and information about your local market.
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Start a real estate blog targeted specifically for your local area. Discuss local home trends and give local homeowners or potential buyers pertinent information that they'll need when considering a home sale or purchase. It's very important that your blog posts focus on and mention your specific area (city, state, or metro location) so that you'll get targeted hits to your blog from people who are potential clients. You can start a blog for free using Wordpress or Blogger.
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Call mortgage lenders and brokers in your area--50 to 75 mile radius from your office. Ask if they would like to meet to discuss forming an alliance to trade leads. For instance, if a mortgage broker works with a client who is still looking for a real estate agent, he can pass on your business card, and vice versa.
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Attend every free community event you can in your surrounding area with your business cards in hand. That includes community fairs, town hall meetings, forums, public fraternal gatherings and book club meetings. Pass out your business cards after striking up one-to-one conversations with individuals before, during and after the event.
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Visit other similar local businesses in your area, such as insurance agencies, and ask to leave your business cards or a flyer on a table or bulletin board as a way to generate free leads.
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References
Resources
- Photo Credit real estate image by Andrei Merkulov from Fotolia.com
