How to Write a Business Plan of Action
A business plan of action is something that every business owner should have. It's different from a standard business plan, which describes all aspects of your business. A business plan of action only includes the actionable steps you plan to take with your business and how you plan to take them. There are certain categories your business plan of action should have to ensure your business will continue to develop and grow.
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Instructions
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Define your reason for writing the business plan of action. You might be opening a new business, implementing a new policy or strategy in your existing business or introducing a product or service. By knowing why you are writing the business plan of action, you will be able to stay focused and organized.
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Identify the target audience for your business action plan. This could be your own employees or your customer base, depending on your reason for writing the business plan of action. Include details about your target audience. For customers, the details might include demographics, such as location, age group, primary gender and socioeconomic status. For employees, the details might include skills, levels of expertise in certain areas of the company and amount of time spent being trained by your company.
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Describe your position in three sentences or less. Keeping it simple will help you stay focused when implementing the plan of action. Your position basically means how you will present and market your new business, product, service, policy or strategy. For a business, product or service, you should describe your basic marketing plan to customers, such as direct mail, television commercials, cold-calling or target emails to your existing client base. For a policy or strategy, you should describe how you will present the idea to employees, how you train them to follow the new strategy or policy and how you will collect feedback.
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Identify your challenges. Any business plan of action should include problems you might have along the way. For example, your target customers may not be in a position to afford the new product or your employees may resist a change in policy, thus affecting employee morale.
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Schedule two weeks of tasks to put your plan of action into effect. By the end of two weeks, your plan should be well under way. The tasks you schedule should include introducing and marketing the product, service, policy or strategy to your target audience. Include steps for following up on any leads for customers and training your employees. Delegate responsibilities for implementing the plan, and be sure to follow up on the key challenges you identified.
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References
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