How to Start an Online Wig Business

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If you have a passion for hair, or rather wigs, then you might want to consider starting your own business and selling wigs. One of the easiest ways to start selling wigs is to open a business online since the start-up costs tend to be much lower than a traditional brick and mortar business. You can choose from multiple methods of sales, from affiliate sales to drop shipment to distributor (or some combination of all three).

  • Research the competition online and in local brick and mortar shops. Go to Alexa.com to see which wig website is the most popular. Alexa ranks websites based on popularity. Note what you like about these websites.

  • Select a name and company logo. Pick at least three names in case one is being used. Choose a name that is catchy and easy to remember.

  • Visit your local Department of Revenue or sales tax office. Register or sign up for a sales tax permit and a federal tax identification number. Many wholesalers and drop-shipment companies will not allow you do business with them unless you have this number.

  • Select a company to host your website. Look for a package that includes a domain name as well as other e-commerce solutions. One of the most popular web solution sites is GoDaddy.com.

  • Build your website or pay someone to build it for you. You will need content in the form of articles about wigs. Include information about how to take care of the wigs and how to select the best wig.

  • Pick your inventory. There are many different brands, types (synthetic vs. human hair), colors and lengths of wigs. If you are going to sell online, you need high quality images of these wigs along with any information about the wig provided by the manufacturer. It also helps to be able to group (size, brand, type, etc.) the inventory for your customers or to allow them to group themselves using a sort function.

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