How to Write a Business Proposal for a Wedding Cake Service
A business proposal is a written document that is used to bid for and secure business through contracts and other agreements with clients. The proposal provides a comprehensive description of the benefits and advantages of choosing one particular business over another by providing details in a professional and well-written document. For a wedding cake business, the proposal may follow the same general format as any other service industry, but it should also include a few industry-exclusive details that make it an effective way to market to a potential client.
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Instructions
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Research your client to determine their specific needs and to uncover a strategic angle in which you can present your services. For example, your client may want a non-traditional cake---this knowledge alone will help you determine what to highlight throughout your proposal.
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Draft a cover letter that will serve as your introduction to the client with a brief synopsis of your business and the services you provide.
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Create a title page that includes your name and company name along with the name of the person or company to whom the proposal is submitted and the date of submission. The title page should also include a short title that accurately reflects the content of the proposal.
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Create a table of contents.
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Write an executive summary, typically one paragraph in length, that describes your services. A good executive summary will focus on solutions and benefits for the client.
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Elaborate on your services in the body of your proposal. This may also be a good place to insert images, graphics and photographs of your work. As a wedding cake service in a highly competitive industry, it will be necessary to provide any details that will set you apart from the rest. Perhaps your cake has received rave reviews or was featured in a local newspaper or covered in a blog. These types of credits should certainly be included in the body of your proposal.
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Develop a cost summary that breaks down all required resources including time, money, supplies and even people. Describe in detail where and how the resources will be utilized.
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Draw up a contract and terms that can either be presented separately or as part of the business proposal.
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References
Resources
- Photo Credit wedding cake image by cherie from Fotolia.com
