How to Pick Paper Size for Printing
Selecting a paper size for a print job is not as simple as it seems. You need to think about what sizes are commonly used for your purpose, because conventional sizing conveys a message to the reader before he reads a single word of your document or letter. While a simple project can be completed on your printer at home, more complicated or problematic jobs might need the advice of a professional printer.
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Instructions
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Determine your purpose in having something printed, and think about how it will be distributed. If you will be mailing the finished product, you must take mailing costs into consideration. A larger or heavier piece may cost more to mail, and there may be other considerations such as the need for an envelope. After planning to print an 8 1/2-by-11-inch flier requiring an envelope, you might weigh your options and choose a less expensive 4-by-6-inch postcard instead.
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Match your printed piece to its traditional size once you have decided on a postcard, flier, brochure or booklet. A four-page newsletter can be printed on 11-by-17-inch paper, while a brochure can be printed on 8 1/2-by-11-inch paper that is folded to make a four-page document with pages that are 5 1/2-by-8 1/2 inches in dimension.
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Create a mock-up of your printed piece in the intended size by using an easy computer program with templates or "wizards," such as Microsoft Publisher. This will give you an idea of how much copy you will need and the size and number of graphics required. If you find that you can't fit all of your copy and graphics on the template, try making the font smaller, eliminating a graphic or combining paragraphs.
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Bring the mock-up, typed-out copy or text and any graphics you are providing to the printer if you choose not to print or even lay out the project at home. A professional printer will be able to explain any changes that need to be made and what layout to use.
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Tips & Warnings
Headlines use a larger type face and take up more room, so remember that when you're planning how to use space in your document.
Consult with the art department at a professional print shop for paper size advice.
Leave enough time for the piece to be laid out and printed.
While you may be able to reduce the size of some graphics, others, like a map, might be difficult to read in a smaller format.
Remember that paper-size selection is only the beginning. You must select a paper of a particular weight, texture and color. Some paper is coated (shiny) for durability and appearance.
References
- Photo Credit Zeitungsseiten image by Angelika Bentin from Fotolia.com
