How to Create a Lead Capture Page for Free

A good lead capture page can improve your online marketing.

Of all the Internet marketing models, the most powerful over the long term is list building. If you spend money to drive traffic to your website and your prospects doesn't buy, then you've lost them--but if you offer them something for free in exchange for their name and email address, then you can market to them as often as you like for free. The heart of your list building efforts is a lead capture page.

Instructions

1. Sign up for a free autoresponder service. An autoresponder will automatically send your prospects a series of email messages in a predetermined sequence. They are very powerful because you can load a number of email marketing messages and set the delivery intervals once--and every prospect who signs up will get the same series of messages automatically. Freeautobot.com, Followup.com and Sendfree.com are a few of the free autoresponder services you can use.

2. Use the form builder tool provided by your autoresponder service to create the HTML code for the lead capture form you will use on your page. Copy and paste the code into a Notepad file and save it for later.

3. Create your email message series. Most lead capture pages offer a free report or an ecourse to entice prospects to sign up. Either way, take the time to create quality content for your subscribers. They didn't join your list so you could sell them stuff; they joined because they wanted good information. Give them what they want and they will stay on your list.

4. Create your lead capture page. If you have a website, then create a page on your own site; otherwise, there are a number of free social websites and blog platforms you can use to build your lead capture page. Blogger.com, Wordpress.com and Wetpaint.com are a few good examples.

5. Write and format your sales copy. A lead capture page is trying to make a sale even if no money changes hands, so take your time and do a good job of writing persuasive copy. Write a compelling, benefit-oriented headline and support it with several bullet points that prove you can deliver on your promise. Some very effective lead capture pages use short video sales messages. You might consider this approach if you're comfortable making video.

6. Copy and paste your lead capture form code from your Notepad file into the HTML of your lead capture page. Format your page to present a clean, compelling and professional sales message than naturally leads prospects to subscribe to your list.

References

• How to Build a Squeeze Page