How to Start a Home-Based Natural Beauty Products Company

Starting your own natural beauty products company is a dream for many women, particularly for those adversely affected by the harsh chemicals in many cosmetics. According to The National Institute of Occupational Safety and Health, there are more than 900 chemicals in cosmetics that are toxic and dangerous to your health. But starting your own company takes a strong commitment, lots of creativity and good organization.

Instructions

1. According to Rachael Ward, creator and founder of Mixology Make-up, an award-winning, home-based all-natural mineral makeup company, "You need to be very committed to your business, but most importantly, you have to think outside the box." Ward, who suffers from cosmetic sensitivity, says there is a lot of competition, which requires a business-minded person with lots of integrity and strength to deal with the ups and downs. "You also have to be willing to do most of the work yourself and to work non-stop," she says.

2. Research is essential. "Your skin absorbs what you put on it, so if you're wearing chemical-based makeup, you're also ingesting it into your body," Ward notes. To ensure the natural quality of your line, Ward advises you to keep the following ingredients out of your products: bismuth oxychloride, talc, preservatives, parabens, artificial coloring, corn starch, rice powder and carmine. One highly recommended site for gathering the right supplies is Coastal Scents at http://www.coastalscents.com/

3. To save money, Ward recommends doing most of the work yourself. "To keep costs low, do the processing, labels and packaging yourself. It's obvious you are going to make more off of your own product rather than reselling another brand as your own," she advises. She also recommends testing out your products on willing friends and family. "It's the best way to get feedback," she says.

4. The Internet is the best way to market your brand. Not only does Ward have her own website, she is also registered with Etsy.com, a one-stop shopping site for all things handmade.

References

• Fragrances and Perfumes Can Be Toxic
• Mixology Make-up/Rachael Ward information

Resources

• Coastal Scents
• Etsy