How to Develop Employee Attitude Surveys
Employee attitude surveys are commonly known as employee satisfaction surveys. These surveys can assess employees' feelings about the company's environment, communications with management, their satisfaction with job progression and other areas. Employee attitude surveys can be customized to answer specific management concerns, or they can be a general attitude evaluation. Surveys administered routinely over time can provide an indicator for employee sentiment and the success of employee initiatives.
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Instructions
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Determine the focus of the survey. Surveys that assess the general attitude of employees toward the company should feature more general questions on a wide variety of topics, including satisfaction with benefits, compensation and work assignments. Surveys conducted to determine employee sentiment about a specific policy or initiative should feature detailed questions on that policy or initiative. You can also create a survey designated for a segment of employees, or for the entire company.
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Write survey questions. Questions should be descriptive and easy to understand. You can let employees answer using a point scale, true or false, or another other quantitative scale. Since the responses are more precise if there are more choices, consider a 10-point scale for increased accuracy. You also can include a qualitative section that allows employees to write comments and provide additional insight. These written sections can offer good insights into employee attitudes and positions, but are difficult to statistically analyze.
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Test questions. Ensure the survey questions will be interpreted in the manner they were written. Give questions to a test group, and ask the group members to explain what the question means to them. Alter phrasing based on the group's feedback to increase clarity.
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Put the survey in a format that can be easily administered to employees. Consider a computer-based or Internet-based survey to allow easy survey access for geographically diverse employees, or a paper-based survey if your employees do not have routine access to a computer.
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Solicit feedback. After distributing the first employee survey to your workforce, solicit feedback on the process and the survey. Use the feedback to improve the survey for future versions. Consider placing a feedback section at the end of the survey form to increase the response rate.
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Tips & Warnings
To increase transparency and honesty in responses, make sure the survey protects employee anonymity.
Consider getting a neutral, third-party to process the employee attitude survey to help improve the employee's perception of the survey.
Be wary of using a template for an employee attitude survey without making alterations to customize it for your survey objectives and employee demographics.
