To promote motivational speakers successfully, it is necessary first to determine what kinds of audiences will be interested in what a particular speaker has to say. Determine what will make a particular speaker attractive to these specific audiences. Then you need to communicate to the event planners and conference organizers who hire speakers for these audiences why this speaker will be their best choice.
Connect Your Speakers with the Audiences Right for Them
Create a media kit for your speaker. This can be as simple as a one-page summary that explains in a compelling way why your speaker shines. The summary should include information such as the titles the speaker has given to her speeches and brief, but interesting, descriptions of the speeches' contents, a short biography of the speaker (two or three sentences), a brief paragraph describing what makes this speaker and her subject matter interesting, and testimonials from satisfied event planners. Media kits can be expanded according to your budget. They can be folders which contain the one-page summary along with a longer one-page bio, a professional photo (5 x 7 or 8 x 10) and separate one-page summaries of each speech and what makes the speech compelling listening, along with clips (copies) of any positive articles that have appeared about the speaker and any articles or pamphlets the speaker may have authored. Online media kits with similar elements also can be an inexpensive and effective way to promote your speaker.
Determine which audiences will most welcome your speaker's information and his motivational content. A directory of associations or organizations can be handy here. For example, if people struggling to lose weight or stop smoking make up your speaker's target audiences, you may find it useful to consult books such as Robert Barker's The Resource Book: Directory of Organizations, Associations, Self Help Groups, and Hotlines for Mental Health and Human Services Professionals and Their Clients. If your speaker is aiming to inspire business audiences, local Chamber of Commerce websites may be valuable resources.
Sell your speaker. This can be as simple as getting on the phone and calling event planners and conference organizers you believe might be interested in your speaker. If there is interest, the planners will generally request more information. You then can mail them your speaker's media kit or refer them to your speaker's website.
Tips & Warnings
- Today's audiences want a speaker to deliver content they can use at work and at home and they want the content targeted to their specific needs. But they also want speakers to present this information in a way that motivates them. If your speaker keeps this in mind in preparing his speeches, it will be easier to book engagements for the speaker.
- The larger and more important the organization and/or event, the more difficult it will be to book a speaker who is just starting out. Larger organizations will expect to be able to review DVDs or online video of your speaker in action. These must be highly professional in presentation and in editing. So if you are just starting out, begin with modest events and conferences. You can always work your way up and the smaller events and conferences are excellent place for your speaker to hone his skills.
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