How to Start an Email Marketing Campaign

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Starting an email marketing campaign has become a very important component when it comes to running a profitable online business. For anyone that is trying to have a successful online business, starting an email marketing campaign should be a big part of their overall marketing plan. Your email marketing campaign can include newsletters, related articles, as well as the latest news that is of interest to your readers. In the steps below, I will show you what you need to do in order to start your email marketing campaign.


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  • Develop a subscriber base -
    In order to market with email, you would need to develop a subscriber base. This can be done in several ways, such as adding a subscription form to your website or blog, allowing your website visitors to opt-in in order to receive a free newsletter, a free course or some other information that they are interested in. Another way is to have a landing or splash page that would advertise your newsletter or free course exclusively in order for you to obtain new subscribers.

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  • Write good content -
    In order to have a successful email marketing campaign, you would have to write quality content to keep your readers interested. You need to come up with topics that your targeted market would be interested in and then research and write about them. You can also choose topics that you are very knowledgeable in that can interest your potential customers as well. You can also have someone else write the material for your email campaign as well by outsourcing it.

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  • Format your emails properly -
    In order to have a profitable email campaign, you would need to use proper format that would appeal to your potential customers. Some of the formatting options that you can use are articles, newsletters, interviews, letters and questions & answers. All of these could be in plain text format or in HTML.

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