How to Outsource Blog Writing
Good blog posts entertain, inform and influence readers. Thus, your strength as a blogger lies in your ability to deliver well-written content on a regular basis. Unless you are a full-time blogger, however, keeping your blog current can be a challenge, especially when you have pressing obligations such as a family or a time consuming day job. To keep your blog up-to-date, you can hire one or several freelance writers to provide content on a daily, weekly or monthly basis.
Instructions
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Write a blog writing job advertisement. Include information about your blog such as its history or the type of audience it serves. Provide specific details about the type of writers you wish to contract. For example, if you maintain a food blog, you can require writers to have culinary arts and writing experience. Include links to you blog for potential applicants to review. State how much you plan to pay, if you are wiling to negotiate fees and how you pay writers -- online or by check.
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Place your freelance job announcement on your blog and on online classified websites. Review responses for freelance writers who have experience writing content in the required field of expertise and writing search engine optimized blog posts, which help your blog appear in search engine results.
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Browse freelance writing directories for writers with relevant blogging experience. Such directories invite writers to upload profiles, resumes, photos and writing samples. Search for writers with good reviews from previous clients and read writers' writing samples to determine which writing styles are a good match for your blog.
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List detailed job proposals in freelance writing and work-from-home job directories. Such directories allow writers to review and bid on your job. You can work with writers based on how much they charge or based on the quality of their work, depending on how much time you plan to spend editing freelance content.
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Provide the writer or writers you contract with detailed information to write high-quality content such as deadlines, article length and key word lists. You can compile key word lists yourself or outsource the key word list compilation task to a freelancer. You should maintain open and frequent lines of communication with freelance writers by providing them with an e-mail address or telephone number to contact you with questions.
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Tips & Warnings
Start your outsourcing project with a few freelance writers and continue to work with those writers who provide the best content.
Save money by inviting guest bloggers, bloggers on your links list, to provide posts for your blog.