How to Grow My Bookkeeping & Tax Business
Much effort goes into planning and launching a bookkeeping and tax business. And once it's up and running, the work has only begun. The next step is to grow the business.
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Instructions
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Assess what's working and what's not. Which marketing methods are bringing in bookkeeping and tax clients and which ones aren't? What new forms of marketing can you try? What types of clients are most responsive to your marketing? Are they in a specific industry? Do they have businesses of a certain size? Focus on markets that are hiring you and use marketing tactics that are working. Change or eliminate marketing strategies that aren't.
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Survey your existing and previous clients to get feedback. Clients are an excellent source of information on what you can do to grow your business. Questions you ask them should cover the quality and speediness of the service, the timeliness of responding to customer inquiries and their overall satisfaction with the work. You can use a rating system, such as a scale from 1-5, but include options to write down feedback and suggestion to elicit specific ideas you can use to improve your service.
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Ask for referrals. If a customer likes your work, he'll be happy to give you referrals. But he won't give them to you if you don't ask. If it feels too pushy to ask for names, you can instead give him some of your business cards and ask him to share them with anyone he knows who may need bookkeeping or tax services. You can even offer a discount on future services if he refers a new client to you.
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Use your network. The idea of "six degrees of separation" is that you are no more than six people away from knowing everyone in the world. To access a large number of people, start with the people you know. You can also participate in networking groups through your local chamber or small business associations, many of whose members will likely need bookkeeping and tax services.
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Tips & Warnings
Don't forget to manage your money. Successful growth requires investing in business activities that lead to income while being careful not to spend too much, particularly on things that don't positively affect the bottom line.
