Displaying your work at craft fairs can be a rewarding experience as an artist and as a business person. Many people pass through craft fairs looking for unique items. Hats offer a lot of personality and can give you an advantage among booths trying to attract the attention of fair-goers. Your goal is to convert browsers into shoppers. The first step of getting someone to come to your booth is proper display of your hats.
Things You'll Need
- Mannequin heads
- Hat racks
Place the mannequin heads on the table in a unique order. Group them together in sets or line them up in a straight row. Place the most outrageous hats in your store on the mannequin heads closest to the line of foot traffic. A brightly colored hat will attract more attention than a plain hat.
Tie a string from the top of your booth and let it hang vertically. The string should come down to about two feet above the ground. Place clips on the string and hang hats from the clips. Make sure the clips don't press too hard on the hats.
Attach the hooks to the wall of your booth. Hang the hats from every location where you can place a hook.
Place the hats in rows on shelves if they are available in your booth. If they are not available, consider purchasing portable shelves. Don't stack the hats, as this will make them look cheap and common. Keep extra hats tucked away and replenish the shelves as the hats are purchased.
Purchase hat racks. For craft fairs, you may decide to pick up hat racks from local thrift shops or home supply stores. The racks can be for wall-mount or stand-alone racks. Stand-alone racks will offer you a more versatile display for a craft fair. Place one stand-alone hat rack at each side of the entrance to your booth. This will create an entrance point that will stop people. Most people will then enter your shop as they work their way around the hat rack.
Tips & Warnings
- Have a large mirror in your booth so people can see themselves with the hat on.
- Don't place hats so high that people have to stretch to reach them. This may cause lower hats to be damaged.
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