A clothing company website helps establish your product's brand identity online while connecting your clothing with consumers around the globe. From selecting the domain name to creating content for dial-up and broadband users, creating a clothing company website requires attention to detail and proper planning. Whether you plan an ecommerce portal to sell your clothing directly to the consumer, or choose to display your fashions for store buyers and major retailers, a well-designed website is a low-cost method to launch new product lines and increase sales.
Things You'll Need
- Web hosting
- Domain Name
- Ecommerce tools
- Product photos
- Web content
- Website templates
Determine the mission of the clothing company website. A website is a tool to create awareness and drive sales. A clothing company website can exist as an ecommerce store to complement a freestanding retail location or as an online destination to market and sell the clothing to the online consumer.
Select your demographic and keywords. If your clothing company sells t-shirts to plus-size women, select the top search phrases that your customer types into search engines to buy clothing. Use the free Google Adwords Keyword tool to determine the best keywords and number of searches per month for your target demographic.
Reserve the domain name. Choose a domain name that is identical to the name of your clothing brand. Use a free online tool found on whois.net to check the availability of your domain name. Select a familiar domain extension of .com or .net. According to Christopher Heng, of SiteWizard.com, "when you choose a domain name with a domain extension other than ".com", you should promote your website or business with the entire domain name."
Select an appropriate hosting plan. Choose a hosting plan that includes multiple email accounts, unlimited bandwidth, remote FTP access, built-in shopping carts, pre-designed web templates and secure server options for credit card transactions. In 2009, hosting plans for ecommerce websites range from $72 to $400 per year.
Plan for web design, content and usability using a website checklist. A clothing company website requires product photos and descriptions of each item of clothing. Use a website checklist to plan for the number of pages, categories, website navigation and types of photos needed.
Build your website using a free website builder or a web designer. You can use tools like Kompozer to design your free website. Include fashionable web graphics and fonts to reinforce the stylish theme of your clothing designs. Select free and reasonably priced website templates at Template Monster and Templates Box. Upload your website using your domain username and password using a free FTP file manager like Filezilla.
Tips & Warnings
- Create a blog to answer customer questions about your product or service.
- Design website navigation to feature contact information and your toll-free number at the top and bottom of each web page.
- For an ecommerce website, describe your return policies clearly to help customers understand your company procedures.
- Include a FAQ (frequently asked questions) page to address common questions posed by potential customers.
- Add a sizing chart and complete product descriptions to help consumers select the proper clothes, and to eliminate returns of clothing or accessories.
- Measure and evaluate website load times for all web users. Avoid large pictures and web files for dial-up users who do not have broadband or T1 access.
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