According to the National Center for Policy Analysis, stay-at-home moms are a minority today. More than 50 percent of married couples with children are two-income families, meaning that both parents work at least part time. In families where both parents work, finding the right childcare, especially for young children, is a high priority. Many families prefer the individual attention and personal care that a nanny can provide over the group experience of a daycare. But finding a nanny can be a challenging and stressful endeavor for working parents. As this trend continues, nanny placement services will continue to be important business opportunities.
Things You'll Need
- Computer with internet connection
Research your market. Find out how much nannies are paid in your area so you can charge competitive rates.
Design your business brand. Your nanny agency will need a name, a logo and a look. You should use your brand in all of your marketing materials such as business cards, Web site and brochures.
Decide how you will screen nannies. You will need to run background checks on all your potential nannies as well as ensure that they are knowledgeable about childcare. One way to screen their childcare knowledge is by having them take the International Nanny Association Basic Skills Exam. You also should check for criminal records. There are many online services that allow you to run background checks.
Begin recruiting nannies. You can do this by setting up a Web site and inviting potential nannies to apply. You also can recruit by word of mouth or by placing brochures and business cards at places where potential nannies might see them, such as job fairs.
Screen your nannies. You should have at least 20 approved nannies before you begin advertising to families.
Advertise to families. You can do this through your Web site, through parent groups or through locations where parents might go. Consider starting in your neighborhood and networking through parents you know. Once you have placed a few nannies with satisfied families, your business will grow through word of mouth.
Begin placing nannies. Take the time to match families with nannies who not only meet all their requirements but also who they feel comfortable with.
Follow up with clients. Plan on contacting families and nannies at regular intervals throughout the first few months to make sure they are happy with the placement and to help with any concerns or questions. Continue to be available to them by phone.