How to Make Money Giving Free Products Away for Companies
If you are looking for an innovative way to make money and don't mind going out to the streets or frequenting events to promote products and services, consider giving away products on behalf of various companies. Often, a company will need this service whenever it releases a new product and wants to raise awareness for it, so there is long-term potential to make money with this type of business.
Instructions
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Establish yourself as a flyer promotions company that specializes in product promotions. Hire a set of independent contractors who you can call on to help you with these promotions on an ongoing basis.
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Create a sell sheet that advertises your promotions service and experience. Include photos of the people who will be giving away the free products (such as models and mascots). Provide a list of the locations where you will be handing out the items and past promotions work you have done.
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Start small by contracting with small local companies to give out free products. Offer to give a certain amount of products out on behalf of the company for free to build trust.
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Discuss the target demographic that the company is trying to reach with this free product promotion. This way, you won't waste the company's products on people who would not be interested in purchasing the items in the future.
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Establish a schedule with each client for your free product promotions. Charge the clients by the project because there is no way to determine how much time it will take to unload all of the items to your targeted consumers.
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Visit events and high-traffic locations to pass out the free products to passersby. You can promote your client's products at special indoor shows and fairs or outdoors on the street (guerrilla marketing).
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Ask your dedicated clients to pass on the word about your service to colleagues and other businesses in the area. Have business cards produced advertising your product promotions company. Establish a strong portfolio of smaller clients so you can eventually pitch your service to larger corporations.
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Tips & Warnings
Hire someone to take video of yourself out and about giving away the company's free products so that can see that you are trustworthy and hire you again. When pitching your promotional service to large corporations, address your letter or call to the company's sales and marketing or product development department. Be sure to get permission to pass out products at indoor affairs and any permits that are required by your town when promoting outside.
