With the right marketing effort and the right balance of costs vs. income, flier distribution can provide you with a decent income. At the same time, it can provide some of your local merchants with an inexpensive, but every effective and easy-to-track marketing outlet.
Talk to businesses in your area. Ask if they would like to get their menus, coupons or promotional items hand delivered to area residents. Pizza parlors, oil change shops and fitness centers tend to be the biggest and most consistent users of pamphlet advertising. Landscapers, lawn maintenance businesses, painters and handyman services are also worth contacting.
Among the key selling points to use with potential clients:
-- This is a less-expensive alternative to them doing their own direct mail campaign.
-- It is easy to track the response to a pamphleting campaign that promotes a unique special.
-- Bags hung on doors are fairly secure, and are unlikely to junk up neighborhoods and draw complaints.
Map out a delivery area and show this to your potential clients. Deliver to single family homes only to start. You can grow the home count later, but start with about 1,000 to 2,000 homes.
Order plastic bags with a hole cut out in the middle near the top. You can order these online. A 9-inch by 14-inch clear plastic bag will hold any pamphlets you may want to distribute.
You will want to secure three to five clients before you start working. Charge them between 7 cents and 10 cents per piece. So if you start with 1,000 homes, you would charge each customer between $70 and $100. Once you have their material, you will have to stuff one of each flyer in the bag. This is a little time-consuming, but well worth the effort.
Deliver the bags. College and high school students are good workers, along with moms who are looking for some extra cash. You'll need to decide how much to pay your workers, but $8 an hour is generally enough to get the job done. Initially, get two to three workers to distribute with you.
Walk door to door in the neighborhoods that you mapped out and place the bags on the front door of the house.
Tips & Warnings
- Ask your clients for exclusive offers that they have not offered elsewhere. This will make it easier to track and the client will usually give a great offer because it is only being offered to a few people.
- If a door says no soliciting, it is your call if you want to place the bag on the door. Technically you are handbilling, but it may be best to avoid pamphleting "no soliciting" homes anyway since that might draw complaints aimed at your customers.
- Placing fliers in mailboxes is both ineffective and illegal.
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