How to Personalize Email

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By Erica J. Thinesen
eHow Contributing Writer

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Personalizing email messages you send to customers and clients can help increase sales and relay important information that might have been deleted or sent to a recipient's spam folder. By taking the time to connect with potential and existing customers, you can create brand loyalty, increase interest in your goods and services, and enjoy a higher percentage of repeat business. Since many people market themselves using the Internet, it's important to create personalized email messages that are filled with important information and also appear sincere and not mass-produced.

Difficulty: Moderately Easy

Instructions

Things You'll Need:

Email customer contact list

How to Personalize Email

Step 1

Compose a subject line that clearly states who is sending the email. Examples include the following:
From XYZ Company
News about your XYZ membership
Update from XYZ
XYZ sale
Step 2

Use background color or themes to personalize your email message. Most email programs offer a variety of background options for different categories of correspondence.
Step 3

Use recipient's first name if possible in the opening greeting.
Step 4

Compose your email message using a conversational tone. This tone is similar to conversing with a close friend.
Step 5

Close your message with a warm salutation. Examples include the following:
Yours truly
Cheers
Have a good one
Talk to you soon
Have a good day
Create a signature that includes your full name and title to use at the end of the email.

Tips & Warnings

Give yourself plenty of time to compose personalized emails to customers and clients. If possible, include information that pertains specifically to the recipient. If he recently purchased something, mention this item in the email and ask if it has met his needs. Maintain a conversational tone throughout the email to avoid sounding insincere.
Sending the same email to everyone on your contact list may come across as insincere or sales driven rather than personal.