How to Write Real Estate Letters


There are several types of real estate letters: first-time home buyers, listing expiry, thank-you and follow-up letters. Each letter has a specific goal and desired outcome to accomplish. To write real estate letters, you will need to inform, encourage and ultimately persuade the reader to use your real estate services. Your real estate letters should include your sales accomplishments and client testimonies, and highlight your real estate experience. Real estate letters identify a problem and provide the reader with a solution. Good real estate letters will capture the reader’s attention and lead them to the next call to action of contacting your real estate business based on the information you provide.

Things You'll Need

  • Letterhead
  • Greeting
  • Facts
  • Testimonials
  • Closing

How to Write Real Estate Letters

Create a letterhead with your real estate company name, address and a logo. This is the first information that the reader will see; it should be placed in the center at the top of the real estate letters.

Include the date in the real estate letters using the month-date-year format.

Greet the reader with a personal greeting, using “Dear,” followed by their first and last name; you can use a semicolon or a colon after the name, for example: Mr. Eric Whiterspoon, or Mr. Eric Whiterspoon:.

State the facts. To write real estate letters you will need to include facts about the real estate industry and describe how those facts affect the reader.

Create the body of the real estate letters. The body of real estate letters includes the following: identifying a problem that your reader may be encountering, offering a solution to the problem and adding supporting claims using testimonies or expert opinions.

Send informative articles, with tips and other real estate advice that the reader may find useful, along with the real estate letters.

Close the real estate letters with your company telephone number, website address and signature.

Tips & Warnings

  • Keep your real estate letters clear, concise and professional.
  • Never make false claims in your real estate letters

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