People get bombarded with information every day online and in their email In box, so having good writing skills can make the difference in whether people read your message or move on. Email is a powerful marketing tool that you can use with the click of a button. Keep in mind when writing that time is a priority, so do not send too much information. There are several other things you can do to improve your email writing skills.
Use short words rather than long ones and familiar words instead of fancy. Make your email easy to read.
Don't let your writing ramble on and on: Be specific and avoid repetition.
Arrange your points in logical form, and reinforce your ideas and message in a clear and precise way. Mind Tools suggests using separate numbered paragraphs to make each point stand out.
Always check for mistakes. Make sure your messages are not full of typos by using your spell check. Re-read your message before sending to ensure it contains no factual errors. You can be casual, but be careful.