How to Choose Keywords for Adwords

Learn how to choose keywords for adwords campaigns with ease. Choosing the right keywords is critical when it comes to launching a new google adwords campaign.

Difficulty: Moderately Easy

Instructions

Things You'll Need:

• Google Keword Tool
• Computer & Internet

1. Put yourself in the place of your audience that you are targeting. Ask yourself a question? If I were looking for this product or service, what would I type in the search engine to find this? You must have the mind set of potential buyers.

2. Go to google adwords keyword tool and search the keyword with "exact matches" or "exact phrase" that you intend to use. Do not use broad match. It is safer to use "exact match" when you search.

3. This means you have your work cut out for you already on your keywords and phrases. You will need to bring up every keyword and phrase combination that best describes your product or service. This is because your ads will only be shown for "exact matches".

4. Let us just use the keyword "tennis" as an example. Put the keyword in and say that you have come up with about 10,000,000 searches for terms with the word tennis on Google. Google then gives us the whole entire list of search terms, with the number of searches for each term. We see there were 80,289 searches for “tennis racket,” 40,621 searches for "tennis shoes," 36,831 searches for "tennis elbow."

5. Your best bet for a niche with not to much competition would not be over 60,000, and under 18,000 searches a month. So that being said,"tennis elbow" would fit wonderfully in that catagory we are seeking.

6. There are two motivations that should be considered when finding a good niche. This will serve two important needs to the consumer.
   
   1)1) To stop pain!
   2) To find pleasure!
   Stop pain is the strong motivation of the two.

7. When you do your search properly; you will find that keyword searches that are being made, will allow you to know where the hungry crowds are and what they want. This is telling us that there is money to be made there.

8. When using Google Keyword Suggestion Tool it also gives you an abundance of synonyms. This is just other words that describe the problem or solution they are looking for online. People will type in many combinations to search for a product or service. This is Googles way to track and give you these keywords as suggestions to try out.

9. If you take the time to develop ads that include a rare selection of terms,your traffic will not be as plentiful, but you will target more buying customers that will purchase your offer. When following through this step your click-through-rate will skyrocket! This means more clicks on your ads.

10. If your keywords, ads and landing pages all line up and match for the rare keyword combination that your searcher has just typed, your searcher almost won’t believe his eyes when your ad pops up in the Google listing with their search term in the headline.

11. There are many keyword tools online to help you in your search for keywords. Do not just rely on one tool,try to drill down as much as possible when finding your keywords. I have to admit that there is lots of work involved here but it is well worth it. If your going to play the marketing game online; you need to know ahead of time, that there is work involved.

Tips & Warnings

• This article is to prepair you of what to expect when marketing your campaign through Google Adwords. You need to start out slow and be careful with your budget also. It is a good idea to find products that will teach you the Adwords game before you dive in head first.

[sullysee]

on 10/12/2009 Good ideas. 5*, rec.

[MizGreenJeans]

on 9/22/2009 Excellent article, thanks for the info! 5*s and a recommend. :)

[martyd]

on 9/5/2009 Putting this in my faves. Thanks

[helps4hardtimes]

on 8/28/2009 Excellent article and a keeper! 5* and one recommendation coming right up! :o)

[cb4me]

on 7/26/2009 Thanks for the tips on finding keywords.