How to Create a New Facebook Page for an Organization

Creating a Facebook page for your organization is an easy, fun and certainly cost-effective (free) way to create an online presence, promote your cause, publicize events and engage a broad audience. In just a few steps, you can have an active Facebook presence for your group or organization -- and potentially countless Facebook "fans" to help spread the word about you.

Instructions

1. Log onto Facebook. You need to be an official representative of an organization or group to create a Facebook page for it, but you can create the page using your personal account.

2. Go to http://www.facebook.com/pages/create.php

3. In the "Create New Facebook Page" box, choose a category: Local (choose Business category); Brand, Product or Organization; or Artist, Band or Public Figure. You will need to certify that you are authorized to create the page by typing (digitally signing) your name and checking the box. Make sure your typed name matches your full Facebook profile name.

4. Begin building your online presence by posting information on your "wall," sharing photos and/or videos and listing upcoming events.

5. Select "Settings" to manage various aspects of your page, including age and location restrictions, who is able to post to your wall, discussion boards, links, notes and other applications.

6. When your basic settings are complete, View your page and choose "Publish" to make it live on Facebook.

7. Engage "fans" by clicking the "Share" button at the bottom right of your page and sending to your Facebook friends. Hopefully, they'll tell two friends, who will tell two friends, and so on.

Tips & Warnings

• You can update your settings at any time.

• You may want to designate certain individuals as administrators to help manage and maintain your page.

• Post status updates regularly to keep your friends up to date and engaged in your organization's activities.

• Check out the insights tools to get information about your fan base and interactions.

• Remember, only official representatives of an organization can create a page for it. So even if you are a loyal customer or fan, you cannot set up a page without express consent. "Fan"-created pages will be removed by Facebook.

Resources

• Facebook: Creating Pages