How to Price Your Photographs
Learning how to price your photographs is essential, especially if you plan to do photography as more than just a hobby. There are many considerations when deciding what to charge for your prints. Do some research before placing a value on your photographs.
- Difficulty:
- Moderately Easy
Instructions
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Base your photography rates on your skill level and experience. If you are just beginning to build your portfolio, you should offer discounted prices. As you gain more exposure and experience, you can raise your prices accordingly.
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Access your competition's prices. Consider offering a lower price than other photographers in your area, but also know that your price may reflect your skill. The lowest price isn't always at the top of a customer's agenda when selecting a photographer.
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Calculate an estimate that you should charge for your photographs. Add up your costs, such as your equipment, editing tools and time. Divide this first by the amount of usable time (how long these items will be usable in your business), then by the number of photography jobs you believe you will complete in one year. For example, $5000 in costs divided by 3 years of use equals $1667 a year. That number divided by 25 jobs each year would be $67 per job. This should only be used as a basis for your prices, but it will give you a good idea of how you should price your work.
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Browse photography organizations' pricing guidelines to learn what you should charge for your prints. Organizations in the Resources section will offer guidance on how to price your work.
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Incorporate the use of photography pricing software into your business. The programs listed in the Resources section can help you figure out what to charge per print and can assist in giving quotes for projects.
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Read up on the subject of photography pricing. "Photography: Focus on Profit" is one of the most useful guides on this topic, as it includes information on incorporating your expenses when determining how to price your photographs.
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Related Searches
Resources
- Photo Credit sxc.hu
