How to Create a Sales Presentation that Works

Businessmen are busier than they have ever been, so when you have the opportunity to get in front of them with a sales presentation it has to be both powerful and fast. But short cuts aren't an option. With the right sales training and preparation your sales presentation can WOW your prospect and close the sale. So when you hear " I have a half hour available on Tuesday at 4:30" don't panic, don't prepare a generic presentation and by all means don't wait til Tuesday at 3:00 to know that you will make the most of that half an hour.

Difficulty:

Moderately Challenging

Instructions

1. Know Your Product: I know a sales representative might not have the training required to produce the product but a great sales presentation has to be done by a product expert. Whatever method you need to utilize to know how the product is created, customized, engineered, produced, packed and even shipped you have to know it. When a question is answered with "let me look into that for you" you will take chance number one of losing the sale. So be sure to have all of the product details in total recall mode before starting a sales presentation.

2. Know Your Prospect: A generic presentation is just not going to work for today's businessman. We've all come to expect that we are your most important prospective customer and for our half an hour we better be. You have to know how a prospect will benefit individually from your product. How they will use it, how it will help them and most importantly how they need to buy it from you. You need to individualize, customize and personalize each and every sales presentation.

3. 

   Prepare and Practice: The difference between closing a sale and losing a prospective customer is right here. Knowing everything you need to know is never going to be enough. If knowledge sold, the engineers would be sales people. I'm not saying you need to memorize everything you are going to say for the entire presentation but try this for me. Give your sales presentation to a voice recorder and play it back. Did you like what you heard? Could you hear the excitement in your voice? Did you hit on all the benefits of your product? What was your honest showmanship score? It's so important to prepare and practice your sales presentation that it is well worth missing out on placing a cold call. Keep at it until you know the answer will be yes, sign me up!!!!!

Tips & Warnings

• Bonus Sales Presentation Day Reminders and Tips:

• Depending on your schedule a sales presentation appointment should be confirmed anywhere from 24 to 6 hours prior to the appointment time.

• You are selling yourself as well as your product. It's imperative that you look your best, have all of your presentation materials ready and you are SMILING.

• Plan to arrive on time. Not to early and especially not late.

• Remember that for the Thirty Minutes you are in front of your prospect he is the only prospective client you have.