How to Advertise for Videography

If you are a great videographer, there are plenty of places where your skills can be useful and possibly earn you income. People hire videographers for business-related work, such as recording-industry functions and safety videos, and personal events like weddings. Videography is a crowded industry, though, with many competitors vying for the same jobs. Getting work as a videographer is all about knowing how to advertise to potential clients.

Instructions

1. Put a listing in the Yellow Pages. When people are looking for a specific service, the Yellow Pages are still one of the first places they turn. Of course, today people often check the online Yellow Pages, so make sure to place your ad in both the print and online editions. The Yellow Pages online has a free listing.

2. Place an ad on Craigslist. Many major cities have their own Craigslist pages. There is a place to advertise "Creative Services." Place a small ad detailing what services you offer, such as wedding and reception videography. Give people an idea of your pricing and make sure to include a phone number and email address as contact information. Since many people on Craigslist are looking for a deal, it's not a bad idea to advertise a special, such as 10 percent off your normal price.

3. Look into wedding sites. Sites such as the Knot (see Resources) have lists of videographers in their resource sections. Videographersonline.com lists nothing but videographers by city. It will cost you money to place an ad on sites, but many event sites will list your company for free with similar businesses in the area.

4. Make postcards for wedding stores. Any store that showcases wedding supplies, like dress boutiques or tuxedo rental locations, may allow you to drop a pile of attractive postcards advertising your services on their counters. Local businesses will likely be more willing to let you leave your materials than national chain stores, and you can always make a trade. Offer to take some of their business cards or brochures with you and pass them out to your photography clients in exchange for allowing you to leave your postcards.

Tips & Warnings

• Think outside the wedding box. A lot of videographers are focused on weddings for good reason. Weddings do provide a lot of videographer business. But that is also where the majority of the competition is. Try contacting large companies in your area to find out their promotional-video needs, or schools, which may do video yearbooks or film sporting events each season. If you spread the scope of your work, you'll multiply your business instantly.

Resources

• Yellow Pages
• Craigslist
• The Knot videographers section
• VideographersOnline.com