How to Design a Food Menu

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A well-designed food menu is key to running a successful restaurant. Simple menus make ordering food easier for the customer and server. Prepare clear, brief descriptions of food items, and include prices, specials and pictures of each item. Create a menu using computer software and a color printer, or contact a local printer for quality reproductions.

Things You'll Need

  • List of food items served
  • Pictures of food items
  • Restaurant logo

How to Design a Food Menu

Make a list of foods offered at your restaurant and determine the placement of these items on the menu. Arrange specialty or expensive items in the middle of the page to increase sales.

Categorize food items---sandwiches, entrees, breakfast, lunch and dinner items, desserts and drinks should each have their own section.

Create an easy-to-read menu using a plain font, and include prices and descriptions of each dish. This generates interest and allows customers to place orders easily.

Add pictures of best-selling or specialty items next to their descriptions on the menu. Pictures entice customers to order certain dishes.

Include the restaurant logo at the top of the menu and on each page, to create a brand.

Make flyers that include daily or nightly specials; these can be changed when new items or specials are added.

Tips & Warnings

  • Visit other restaurants to get ideas from their menus, and ask the manager for information regarding their designer and printer.
  • Do not crowd a food menu with too many choices, as this will distract customers.

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