How to Organize a Grand Opening

You are getting ready to open for business. The big day deserves a celebration. There is one event that will introduce the community to your company--a grand opening. Reward yourself for all your hard work gearing up for the first day and use the event to draw in customers. A well planned and executed opening will jump start your sales and earn you loyal returning patrons.

Instructions

1. Think of a theme for your grand opening. One effective and worthwhile theme is a charity or cause which your opening will support. Base the theme on what type of business you are in if possible. For example, your opening could focus on pet adoption of shelter animals if you sell pet supplies.

2. Get the word out about your opening. Take advantage of all the freebie advertising out there including email solicitation and putting up fliers. Use some of your budget to market with radio or television ads. Contact your local chamber of commerce for mailing lists and send out direct invitations.

3. Invite the local media to cover your grand opening. Call the local news stations, radio personalities and newspaper reporters. The more coverage of your event, the more people are going to be made aware of your company.

4. Hire local celebrities to attend the occasion. Be sure to include their names in your advertising and invitations. Have them perform if they are amenable or just socialize with guests to make your event memorable.

5. Dish up appetizing foods. People love to eat, especially when it is free. Serve up little tidbits of popular items, including both sweet and savory items. Don't forget the beverages.

6. Make the event fun with door prizes. Issue everyone a ticket as they come in and then hold a drawing with as many prizes and winners as possible. Make the prizes items you sell if feasible.

7. Give a brief speech detailing your background and your vision for your new business. Remind guests why they are there and thank them for coming.

8. Highlight your products by displaying them prominently. If you are in the business of providing services, you can distribute informational booklets. Use demonstrations if applicable to your business.

Tips & Warnings

• Make sure that your business is clean, neat and organized when you host the grand opening. Instruct your employees to smile and greet everyone to make guests feel welcome and comfortable. Create a family friendly environment if appropriate for your business by including activities for children.