How to Create a Facebook Public Profile or Fan Page For Your Business Or Group

Facebook is an extremely popular social networking website that is growing in reach and influence everyday. While the basic PROFILE Facebook account that everyone is allowed to create is great for interacting with friends, it is not allowed to be used for business purposes. But Facebook does allow you to create a PUBLIC PROFILE page, or what it calls a FAN PAGE, for your business or other entity. Here is How to Create a Facebook Public Profile or Fan Page For Your Business Or Group!

Difficulty:

Moderately Easy

Instructions

Things You'll Need

• Facebook Account

1. A Fan Page, or Public Profile Page, can be set up to represent your Business, Website, Band, Youth Group, or Yourself! You can put photos, videos, or links to your website on this Fan Page. Attract more people to your business or other interest by creating your own Public Profile Page!

2. To create your Public Profile Page, log into your Facebook account. Go to the very bottom of the page and click on the ADVERTISING link. Towards the top of the next page, there is another link that says PAGES - click on this. You are now at the FACEBOOK PAGES creation page. Click on CREATE A PAGE, and you are taken to CREATE NEW FACEBOOK PAGE.

3. Next, choose how you want to be represented through this Fan Page: Local (Business/Service); Brand or Product; or Artist, Band, or Public Figure. There are many choices within each category, but if you don't find an exact match for yourself, pick something as close as possible. Suppose under Brand Or Product, you choose Online Store. A box will appear for you to enter Name Of Online Store. Enter the name and click on Create Page. Your new Public Profile page is now created!

4. Now, edit and add content to your Fan Page. Upload a picture or logo to your page to represent you. Edit your page Settings, selecting age or country restrictions. You also have options to Activate Facebook Mobile, use Discussion Boards, set up Events, or post Links to anything you want. Add Notes, Photos, Reviews or Video, and when you're done, click on the Publish link to finish your page. You can go back and Edit your page anytime, adding product or group photos, posting new messages to your Wall, or updating your profile. You can add Applications from outside developers to make your page more unique and useful. You can also use Facebook Ads to promote your page and draw more traffic to it. Your Public Profile page has great potential to help you promote your Team, Band, Business, Youth Group, etc. You can find more information about it on Facebook.

Tips & Warnings

• Update your Profile Page frequently as this will give your friends and contacts more reason to come back to your site.

• Frequent updates also get your page more attention from Google. Static pages don't rank as high in searches as pages that have constantly changing content.

• After you publish your page, be sure you become your first fan! This will show up on your regular Facebook page for all your friends to see and generate interest among them.

• Submit your Profile Page addess to Google and other search engines

• The New York Times, Coca Cola, Adam Sandler, and Barack Obama all have Facebook Profile Pages!

• Don't be afraid to promote your Profile Page by telling your friends about it, but don't overdo it by spamming everyone on your regular friends list with repeated messages about it. Instead, you might consider budgeting some money to take out a Facebook Ad for your site.

Resources

• Facebook Website
• Facebook Pages Information
• Facebook Pages Directory