How to Choose a Name for a Clothing Business

Study the names of successful clothing businesses.
Study the names of successful clothing businesses. (Image: Berc/iStock/Getty Images)

When it comes to starting a new business, there are few public relations decisions more important than the choice of a name. Clothing businesses, in particular, must take special care to choose a winning name because of the numerous competitive nature of the garment industry. A name that will give your clothing business the edge it needs to be competitive requires care and consideration.

Think about what you want your name to say about the type of clothing business you have. For instance, a descriptive name for a specialty retailer such as "Men's Big and Tall" will attract people with a particular need for your niche.

Study the names of successful clothing businesses, particularly those in an area similar to yours. Look for trends such as naming the business after the founder, as these can indicate traditions that customers are used to and will associate with quality clothing business experiences.

Keep it short. A name of one to four words is not only easier to remember and repeat -- helping your word-of-mouth promotion -- it could make things such as signs and stationery cheaper and easier to create.

Think of words to include in your title that people will associate with a good clothing product and fair prices. Some words (or synonyms thereof) might include chic, hot, sexy, comfy, sturdy, cute, warm, latest, newest, couture, cool, cozy, cutting edge, fashion and runway.

Try any new names on for size. Talk about your business under a new name for a few days and see how you like it. Listen to how it sounds and how well it catches on among family and friends. See if you can imagine people using this name in their casual conversations about clothing.

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