How to Create Positive Word of Mouth

Serve customers well and encourage them to tell their friends.
Serve customers well and encourage them to tell their friends. (Image: Jupiterimages/Pixland/Getty Images)

Positive word of mouth is the most effective advertising you can have. One person spreading word about a bad experience can do a lot of damage to a business. People listen to their friends and family about their experiences with companies, so your current customers are your best resource to generate more business. Strive to provide extraordinary service to your customers -- get them excited and happy about your service or product -- which, in turn, will create positive word of mouth marketing for you.

Create a remarkable customer experience. It is up to you to make each interaction with your customers one they will remember positively. Always be friendly, knowledgeable and listen to your customers.

Give your customers more than they paid for, and make a lasting impression. Sometimes giving just an extra inch of service and making your customers feel special is all that is needed to create positive word of mouth.

Send a follow-up thank you. Some sales people believe that once the sale is closed, they are finished with the customer. However, closing one sale can lead to many more. A simple thank you sent to your customers starts the flow of positive word of mouth. Be sure to give excellent service and fix any problems that occur after the sale. Your goal is to have satisfied customers who will come back to buy more -- and tell their friends and family to do the same.

Network and volunteer. Join a networking group, local club or charity, and make it a point to leave a good impression about you and what your company does. By helping other people, you can show you're more about making sales. Use online networking sites such as LinkedIn or Facebook to create a positive web presence.

Ask your current customers for referrals. You may consider creating a special offer for any referrals that your customers bring to you, such as a discount on a future purchase.

Keep in touch. Keep your service or product in your customers' minds by creating newsletters or a blog or sending professional email through out the year.

Tips & Warnings

  • Send Thank You Notes to your customers.
  • Give your customers more than they are paying for.

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