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How to Write a Referral Letter for a Business

Contributor
By Gigi Starr
eHow Contributing Writer
(0 Ratings)
Write a Referral Letter for a Business
Write a Referral Letter for a Business

When recommending business services to an acquaintance through a letter of referral or recommendation, you're putting not only the company's reputation on the line, but also your own. A good business referral letter is honest yet promotional, painting the recommended company or provider in a good light to the potential client. Here are some easy tips for writing a great business referral letter as explained by Write Express.

From Quick Guide: Write a Letter Etiquette
Difficulty: Moderately Easy
Instructions

Things You'll Need:

  • Contact information for letter recipient, including name and address
  1. Step 1

    Know to whom you're writing. The letter should be aimed towards the recipient's needs and goals in order to be of greatest service to all involved. A good focus will let the reader know that the letter (and business) truly relates to what they want.

  2. Step 2

    Explain your relationship to the recommended business, whether it be as a client, supplier, mentor or general acquaintance. Where are you coming from, and how are you linked with the company? Transparency here builds trust and respect in the letter writer's judgment.

  3. Step 3

    Let the reader know exactly why your opinion matters. Qualifications that matter include professional affiliations, work experience and any honors received in the past.

  4. Step 4

    Point out why the business is the best option out there. Are there any points that stand out as being exceptional, such as customer service or turn-around time? Emphasize the top three or four impressive qualities of the company in question. Don't worry about length--the more information, the better.

  5. Step 5

    Include pertinent contact information so that the reader may call you for further questions.

Tips & Warnings
  • Avoid mentioning anything about race, age, gender, sexual affiliation, or other points that could be used in a discriminatory manner. Doing so in business dealings is illegal and unethical.

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