How you display soap at a craft show can greatly affect the amount of money you make. If your soap is bundled in piles everywhere, unpackaged or unlabeled, you are sure to lose a lot of potential sales. The right layout on your table and the proper packaging and positioning of your soaps, on the other hand, can double the amount of sales you make. Learn how to display soap at a craft show for maximum sales potential in the guide below.
Things You'll Need
- Shelving or Boxes
- Packaging Materials
Package your soaps in clear cellophane or shrink wrap. The scent will seep through and customers at the craft show will be able to both smell and view the soap when they pick it up without actually touching the product. It’s okay to add a decorative paper strip or label as long as part of the soap can be seen.
When labeling your soap for a craft show, be sure to include all ingredients, as well as fragrance and colors. While you may use all natural products to make the soap, some people are allergic to even natural fragrance and colors. Include the name of the soap and your business name and contact information, as well. This can help promote repeat sales if the customers love your soap.
Use shelving at different levels to put your soaps in eye (and nose) range. This will draw more customers than a flat table with no design. If you don’t have shelves, stack a few boxes at different levels around the table and cover with a large table cloth or sheet.
Place like soaps in matching baskets around the table. Fill the baskets with shredded paper or folded hand towels. Then stack the soap on top. This way the soap stays at the top of the basket rather than sinking to the bottom where customers cannot read the labels.