Media email addresses can sometimes be difficult to locate, but a little effort can pay off with free publicity for yourself, your business or your organization.
To get publicity, you need to get your story in front of the right media contacts: the editors, producers and journalists who cover stories like yours. The best way to contact media used to be via postal mail or fax. Although those methods can still be used, as can phone pitches, the preferred method of contact for most reporters is via email. So where can you find media email addresses?
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Difficulty:
Easy
Instructions
1
Decide which media outlets you want to target. You probably wouldn't pitch a story about senior citizens to an alternative rock radio station. Choose the media that will have an interest in your story.
2
Go to the web site for each media outlet. Most have a "Contact Us" page, but do not send your story idea to a general contact email address.
3
Look for an editor, producer or reporter and find their email address. Often, you will find it on a profile page for the person, or on a page with a story they did. Tip: You may have greater success contacting an editor or producer than a reporter.
4
If you can't find an email address for a specific person, try using the organization's default email structure. Most companies use a standard format for employee email addresses. For example, they might be first.last@media.com, or firstlast@media.com or firstinitallast@media.com. If you want to reach reporter Joe Johnson, but can't find his email address, see what the structure is for other employees there. Then, use that structure for Joe. If the addresses you found were first.last@media.com, try joe.johnson@media.com.
5
Consider buying a list of media contacts. There are sources where you can buy a list of media email addresses and other contact information. If you want to reach a lot of media outlets, or can't find contacts for the ones you want, buying a list might be the best way to go. (See Resources for a link.)
Tips & Warnings
Keep your email pitches short and to the point.
Put all information in the body of an email. Never use attachments.
Never spam media. Send personal pitches to each contact.
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