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Step 1
Set a realistic sales price. It can be hard to accept that your car's value diminished as soon as you took delivery, but that's the way the car business works. A buyer won't pay full price to a private seller when he can pay the same amount to a dealer and get a brand new vehicle. Don't rely on printed sources like Kelly Bluebook to set the price. Scan classified ads, online and in local newspapers, to see what others are asking for similar vehicles. Your price should be based on the local market.
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Step 2
Advertise that your new car is for sale. Start out with free ads, such as notices on bulletin boards and free online sources like Craigslist. Put a sign in the car so it becomes a rolling sales tool, and let your friends and co-workers know that you are selling your vehicle. Often you can find a buyer through word-of-mouth.
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Step 3
If free ads don't work, place paid ads online or in local newspapers. Ask friends who have previously sold their vehicles about where they placed their ads and which ones generated the most leads.
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Step 4
Emphasize your new car's special features and advantages to prospective buyers. Most new cars come with a manufacturer's warranty that can be transferred to the new owner. Let interested parties know that any repairs will be covered for a specified length of time, giving them peace of mind. Many new cars also include free towing service for a certain period, so push this as a benefit, too, if it's applicable to your new vehicle.
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Step 5
Be prepared to negotiate. Negotiation is an unofficial part of the new car buying game. Buyers want to feel like they are getting a bargain, so be prepared to come down on your price. Know your bottom line, and if the buyer makes an offer that is too low, be prepared with a counter offer. If the buyer does not accept it, thank her for her time and move on until the next prospective purchaser comes along.
