How to Write a Food Press Release

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Writing a food press release allows your business to spread the word about a restaurant opening, new menu items or any other event you want to promote. But if you haven’t written a press release before, it can seem a little tricky. A press release has seven sections, including the headline, city information, lead paragraph, body paragraphs, quotes, contact information and company information. But before writing your press release, it helps to have a few tips.

Write the press release headline. For a food press release, it should grab the reader’s attention and make them hungry. For example, The Chocolate Store Announces Mouth-watering Cherry Chocolate Cake. Make it as descriptive as possible, without going over several words in length.

Include the date and city where the press release will be distributed. For example, if your release will be distributed in San Francisco, it would read: (San Francisco, California) February 17, 2009.

Write the lead of your press release. This should be one to two sentences that grab the reader’s attention about the launch of your new menu items. You might describe how the cherry chocolate cake was recently featured in the San Francisco Chronicle as the best tasting cake in the city.

Create the body paragraphs. When writing your press release, keep your sentences and paragraphs short and concise. For example, you might write a couple sentences about why the owner decided to launch the new menu item. And then start a new paragraph and write a couple more sentences about how the company made the decision after conducting focus groups of loyal customers.

Write a quote to add interest to your release. The quote should be from the restaurant owner or executive, and should be a short paragraph. Keep this to two to four sentences.

Create one to two sentences with contact information. This should include the appropriate contact person for press questions and your restaurant’s website address.

Create a boilerplate for your press release. After the last paragraph of the release, enter the # symbol three times. Then, create your “boilerplate,” which contains general information about your food company or restaurant. Items to include in this section are: when your food business was established, any awards your menu items have won, history about the owner and what types of food are served.

Tips & Warnings

  • Check out online distribution services. Companies like PR Web (see Resources), provide online distribution services which can make it easier to spread the word about your news.
  • Stick to the facts when creating your release. This will make your release appear more "newsworthy," and more likely to be picked up by the press.

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